Entrepreneurs of reddit, how would you market a protein/energy bar?

This product category is nascent in my country (south Asia) and we are planning to jump the wagon. We run a small business currently and understandably can’t hire big PR firm or celeb brand ambassadors. Can you please suggest some ways to start marketing them or reach out to the market?

Also, what goes in your mind when/if you buy a protein bar? Is cost most important or brand reigns?

We are grateful for your help. Thanks!

View Reddit by harami_rampalView Source